Key Takeaways

• Embrace AI/ML integration for enhanced user experiences and revenue growth.
• Invest in data analytics to drive predictive insights and refine development strategies.
• Prioritize UI/UX design to captivate users and maximize engagement.
• Explore emerging technologies like 5G, super apps, and IoT for innovative app experiences.

Every year, the app industry continues to outdo itself. Newer and better apps consistently are released in the market that solve user issues more efficiently allowing much engagement with them. Mobile apps, in general, are constantly evolving with even more room to improve due to technological trends. The market for mobile apps is ever-growing and is not going to deteriorate anytime soon. 

The iOS app industry is a part of this exponential rise. The Apple App Store witnessed the launch of 36,000 mobile apps in June 2023 which fell 2000 short compared to the previous month. As of October 2023, a total of 94.95% of all apps on the App Store are free to download. 

When it comes to app downloads, the first quarter of 2023 saw a staggering 8.1 billion app downloads in Apple’s App Store. This indicates the magnificence of the iOS app market. 

With such a giant market, trends emerge consistently at times leaving a major impact on it. Below is a list of the estimated iPhone app development trends that are lately on the rise but will boom in 2024. Stay till the end to develop more insight into the future trends that will keep your business ahead in the competitive landscape.

17 Best iOS App Trends to follow in 2024

1. Artificial Intelligence and Machine Learning

You might think after the popularity explosion of AI tools such as ChatGPT and QuillBot, AI is going to explode even more. You thought right! According to Grand View Research, the total market size internationally for Artificial Intelligence was hiked up to 136.55 billion USD ,and with a growth rate of 37.3% it is estimated to grow even beyond annually from 2023 to 2030. As a result, AI can be considered as one of those trends which isn’t another app development trend but something that has left an impact on the world and will be here to stay in the coming years. 

Google and other multi-billion dollar companies are utilizing Artificial Intelligence to improve the usual user experience. These app development trends not only enhance the user experience but also refurbish their decision-making ability which increases revenue. These are a few benefits of AI/ML. So if you want your business to trend in 2024 and further, it is important to adopt AI/Ml techniques in your business strategy.

2. Data Investment

Statista states that by the year 2025, 180 zettabytes of data will be created, captured, copied, and consumed globally. In terms of app development, data provides statistics that estimate and predict the future trends of mobile app development and allows the generation of better app development strategies. The accuracy by which you can predict the future trends of the industry is remarkable which is why investment in data will be one of the best iOS application development trends in 2024. 

This trend will allow us to refurbish the app development strategy and any other app development goals. Predictive analysis helps in strategizing your business by integrating technologies such as Artificial Intelligence, Machine Learning, Data Analytics, and much more. To stay ahead in the competition make sure to implement such strategies in the future.

3. App UI/UX Design

Visual art is being redefined everywhere these days and UI/UX design is no exception. This trend is going to be the primary focus of mobile application development in 2024. Users nowadays require their mobile app developers to develop apps that provide both cutting-edge user experience along with visually stimulating UI design. Hence, make sure to hire an app development company that will have the knowledge and understanding of the upcoming mobile app design trends in 2024. It will aid you in improving user engagement with minimal effort.

4. Access to Scanner

Scanners have pioneered their way into our lives. People are utilizing scanners nowadays in any way possible due to their convenience and accessibility. Checking the menu and making payments are just two instances of it. There will be further advancements for scanners in the future. Scanners replacing paper-based menus and cash or card payments are just the beginning. There are a plethora of industries where scanners are helpful such as healthcare, manufacturing, retail, banking, logistics, legal, education, and much more. 

They help in assessing patients’ records virtually, checking compliance, tracking and managing inventory levels, ID scanning, accessing documents digitally, and improving case management respectively. 

5. 5G Technology

Another iOS development trend that needs much more attention in 2024, 5G technology will allow you to be more efficient in adopting AR/VR, AI, and ML due to its speed, reliability, and capacity. The implementation of 5G technology will also give much spotlight to IoT adoption. This technology primarily focuses on streaming 4K videos with remote control access offered to the user helping industries such as healthcare, manufacturing, and logistics in the process. It also helps in improving their offerings with amazing speed and efficiency. 

6. Super Apps

WeChat is the most popular messaging app in the world. However, that is not all it can do. It is also utilized by its users to develop social networks, play games, book taxis, process payments, pay bills, order food, and even more. As a result, people have started to demand more and more apps that can perform all these tasks on their own from a single source. 

These kinds of applications are called super apps which will spread like wildfire in 2024. Apps like WhatsApp, have already implemented payment options alongside its messaging features. You can ask your iOS app developer to implement user-engaging features like these to turn the app into a super app. It will enhance the user experience and allow for a more varied user engagement. 

7. Voice Search

We utilize voice search for multiple things. Ranging from Siri to Hey Google, we have several voice assistants at our disposal. Utilizing technological advancement, we can implement such voice-controlled convenience in mobile apps. In the future, there will be apps with in-built voice control allowing the target audience to perform a task with minimal effort and maximal precision.

8. Wearable Devices

Accessories such as smartwatches, headsets, and other devices have almost become a necessity these days. The availability of these devices allows users to perform tasks with the least effort which otherwise would be too exhausting. Smart wearables allow users to access certain apps and features of their mobile devices without accessing the device itself. 

So if you want to build an app for a larger user base, make sure to discuss with your team of developers to allow the user to browse your app through any wearable devices. Such a feature in your app will allow it to stay trendy amongst the newer wearables and will convince your target audience to install your app.

9. Gamification

The gaming industry has been booming more than ever these days. Focus on developing gaming apps has been on the rise lately. Ranging from simple single-player format to completely immersive AR-VR format, all kinds of gaming applications are on the rise. 

For improved user engagement, you can determine the complexity of the gaming app that can permit different levels of users. Diminutive interactive games can be introduced in your mobile application to make the user experience more elaborate. The users playing those games can also be allowed loyalty rewards for interacting with your mobile application. These games allow room for user engagement as they stay in touch with their loved ones through the app. 

10. Motion Design

Even the most garish and flashy features and functionalities can fail to attract user engagement in your mobile applications. At times like these, working on your UI design can be the key to marketing your mobile application better. Although every other design seems to be a dying art, motion design is something that seems to be trendy in the next few years. 

Motion designs incorporate small and interactive elements that allow users to interact with them improving user experience and increasing user engagement. Motion design revitalizes your app’s outlook providing an aesthetic touch to it.

11. Touchless UI

This trend is highly under-appreciated and is slowly taking control over biometrics authentication. Camera-centric mobile apps are also the reason for the emergence of touchless UI trends for mobile applications. Touchless UI grants user access through their faces which bolsters app security and minimizes the probability of fraud and data leakages.

12. Internet of Things

IoT (Internet of Things) makes smartwatches and fitness trackers bringing you health updates and alerts. These updates are not just limited to the health sector, but other industries are transforming through IoT as well. Multiple app development companies are providing innovative solutions to develop smart homes and smart cities through IoT. IoT technologies are being integrated into many industries by the top app development companies such as manufacturing, agriculture, retail, industrial, healthcare, energy and utilities, transportation, and many others. 

13. Apps for Foldable Devices

Besides the smart innovation in different industries through IoT, mobile applications being built to support foldable devices will also revolutionize the mobile app industry. A few instances are Samsung One and Oneplus Open along with multiple other mobile manufacturing companies releasing apps for foldable devices. 

Our transition from keypad phones to touchscreen phones was rapid. The same phenomenon will be seen for foldable devices too. Considering such an app development trend in their strategy, businesses need to invest in mobile apps that support foldable devices. As a result, make sure to hire app developers who are capable of developing mobile apps for such devices to stay trendy and relevant not just in 2024 but also in the upcoming years. 

14. Extended Reality

With AR and VR being in the limelight for one of the best app trends of 2024, Extended Reality is something that has been much shadowed. The term ‘Extended Reality’ is nothing but a combination of AR, VR, and MR (Mixed Reality) together. Extended Reality helps businesses to showcase their products in a virtual setting gaining them user interaction, engagement, and business ROI.

15. P2P Mobile Apps

Peer-to-Peer mobile apps help users to connect and interact directly with each other.  Due to the exponential rise in online transactions, it is a given that the demand and popularity of P2P mobile applications will also increase. Internationally, the majority of people have ceased to utilize card or cash payments, instead, they opt for mobile payment apps such as Google Pay, Venmo, PayPal, etc. Transactions through such approaches turn out to be much more secure and convenient to go for rather than swiping a card every time you purchase something.

With P2P mobile apps tailor-made for ride-sharing, music-sharing, file-sharing, and more are being developed to contribute to the app industry. Such apps in the future will help businesses cut back their costs and gain more ROI. 

16. On-Demand Apps

Mobile apps such as Uber and InstaCart have one thing in common. They are On-Demand apps that people internationally are utilizing to complete their tasks with minimal effort. Finding a cab quickly or getting food delivery at your doorstep, on-demand apps provide the luxury of getting things done with minimum effort to the user.  

On-demand apps are estimated to be on the rise in 2024. People across the world desire comfort and convenience over anything else. As a result, apps providing convenience above everything else will offer some great ROI to businesses upon investment. 

17. Cloud-Integrated Apps

Cloud sharing brings much change to the world. They might not be famous right now but they will rise soon. It is not just cost-efficient but also enhances the user experience to another degree. Data privacy and improved performance are a few additional features of cloud-integrated apps. Some of the instances of cloud integration are edge computing, serverless computing, ML, AI, and other technologies that will enhance the security and experience of the app and the user. 

Conclusion

These are a few iOS mobile app development trends that we think are going to take the mobile app industry scene by storm in 2024. As these trends are going to be revolutionary in the future make sure to hire app developers that are savvy in implementing such technologies in your business. 

Incorporating these technologies into your business is setting it up for success and amazing benefits that will not just keep you ahead of the competition in the market but also help in your business growth for the next few years. 

Frequently Asked Questions (FAQ)

1. What are the best iOS app trends to look out for in 2024?

Some of the trends that the iPhone application development industry will focus on in 2024 are:

• Immersive AR/VR
• IoT
• Voice User Interfaces
• 5G Technology
• On-Demand Apps 
• Extended Reality

2. What cost does it take to develop an iOS app?

It depends on several factors. However, the price varies according to the type of app you want to build for your business. Some of these factors include app development time frame, project requirements, features, functionalities, team of app developers, and much more.

3. Is IoT a future app trend to look forward to>

Multiple accessories are supported by IoT technology without which it would be impossible to bring convenience and innovation together. IoT provides seamless connectivity, data insights and analytics, scalability and adaptability, connected ecosystem, and other features. 

4. How can AR and VR technologies help in iOS app development?

These technologies develop more engaging and interactive iOS applications. Apple has supported the utilization of AR technologies by implementing tools such as Reality Kit, ARKit, and Metal API to incentivize iOS app developers to use these technologies more than usual.

5. What are some top apps for iOS in the market?

iOS supports On-Demand apps such as Netflix, Uber, Instagram, Facebook, and many more. There are also e-learning apps such as Udemy that are flourishing in the app market right now. Health and fitness apps such as Google Fit are also popular amongst users. 

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