The thumb rule of competitor analysis is that you are not doing it to imitate them. Well, you can learn a thing or two and use them to improve your work. But, you don’t want to copy their entire thing. You can identify the similar growth issues and draw the conclusion of how they redressed it.

[/vc_column_text][blog_single_full_content]“Be the voice, not the echo”

1) Choose Your Competitors Wisely

Now, while looking at the mobile app development competitors, choose them wisely. Not every app development company in the similar domain is your competitor. The companies at the beginners level are not a threat and probably won’t have a strategy you can apply. These companies at looking for survival rather than growth. If you pick the wrong competitors, your strategy can horribly wrong. Picking the wrong one and following their ads and website might result in degrowth.

2) Follow Sustained Companies

Keep a track on the companies who have sustained the market and competition and leading them. You can pick brands like:

• Facebook
• Uber
• Airbnb
• Pinterest
• Amazon

These brands have been in the market since so long, survived the ups and downs and yet shine out. These apps and their strategies are worth knowing and following. Also, they are not your direct competitors that you need to audit deeply but, just learn the survival tactics.

3) Check Competitors Audience

Many insightful details can be gained by auditing the user acquisition funnel of the company. Pick the ones that have a similar business model and set of audience as yours. Here are some of the target audiences you can look for in your competitors:

• Business enterprises
• Wealthy consumers
• Youngsters
• Middle age people
• Middle-class consumers

The type of audience matters a lot. The product or service you are offering has so much to do with the type of audience. The audience behavior differs and companies frame policies based on what they are targeting. Choosing a company with a different set of audience is nothing but a waste of time.

4) Similar Business Model

You also want to check whether the competitor app development company you are analyzing shares the similar business model as yours. This can be really helpful for your business. Whether they are pulling their business, or they are intending for an eCommerce site with easy checkout, or they are generating money from charging for the premium features, and so on. Each business model has different ads, different landing page, collateral sales, and automated emails.

There is an entire process to prepare and implement competitive strategies into your business functioning. Check it out.

1) Sort out the potential ideas that can be helpful for your business growth.
2) Prioritize the ideas based on their success rate.
3) Conduct an A/B test for the ideas.
4) Evaluate if any of the A/B test results are appropriate and what would be the cost of implementing it and whether the return is worth the cost.
5) If all of the above questions have an affirmative answer, implement it.

So, choose your competitor wisely, scrutinize deeply, pick the best ones, ditch the worst ones, and make an informed decision.[/blog_single_full_content][/vc_column][/vc_row]

The post How To Make The Best Competitor Analysis For Creating Your Strategy? appeared first on 360 Degree Technosoft.

Here are 6 simple tips for managing your customer expectations, which will help you provide better customer experience:

Use appropriate language

Language is a common space where humans interact. Being a powerful tool it can create a long, trustful customer relationship as well as became a field of misunderstandings. There are no insoluble problems as long as people can share their thoughts and feelings.

The most appropriate language is the language your customer understands. The way you talk must describe your knowledge in ways that the customer can truly understand. Avoid vague descriptions or difficult terminology, do not let your language to limit access to your product for different segments of your audience. Nobody likes to feel like a fool, so do not make your customer incompetent. Create the environment of customer-centric language.

The customer`s manner of speaking has to extend into all channels of communication. Self-service portals, websites, chat, email, text, and the list goes on and on. Try to develop and implement the habit of talking customer’s language even among the co-workers. Make sure that the way you speak is clear for people and represents your company values.

Offer Best Security to Gain Trust

Nowadays, every customer wants security to feel safe & secure in the online world. Because, customers share many personal details during any transaction like email – hotmail, credit card, CVV number etc. Every day hackers are trying to steal customers personal information from unsecured online portals & websites, through various network breach attacks. Therefore, the ecommerce owner must buy cheap wildcard ssl certificate and install on their server to secure primary domain & subdomains from MITM (Man-In-The-Middle) and other network breach attacks.

Meet your client’s expectations with help of social networks

Social customer service solutions are the best to let your followers know how to be in touch with you 24/7 and how to contact you. Answer on all requests, make a good content, try to be sociable and to arouse interest around your service. And remember: social networks are profitable only in that case, if you use them properly, for example, not only for advertising but by collecting customer feedback. “Advertising works most effectively when it’s in line with what people are already trying to do.

And people are trying to communicate in a certain way on Facebook – they share information with their friends, they learn about what their friends are doing” says Mark Zuckerberg. That is why social networks are the easiest way to get the best product reviews or service and properly use this feedback to improve the customer experience. The contemporary world becomes more similar to a global village, so take into consideration the speed with which information is shared. And one negative feedback can be shared with thousands of social media users. Social platforms help information to flow within networks and that is how your image is created. It means that you need to pay extra attention at your representation in social networks used by your customers.

Use software services that help you improve

Save your time and meet client expectations by using technologies, which can help you to aggregate requests from multiple channels. Twitter, Facebook and other sites can integrate their chats with other advanced solutions like Freshdesk etc. “The larger your audience is, the harder it gets to achieve improved clients experience. That’s why you need powerful customer care support to ensure efficient, quality and fast resolution of problems coming from your clients”, says Maya Momotok, project lead of Wow24-7.io, European based customer support service.

Investments into software services  bring benefits in long term prospective. Good tools can increase your employees performance and enhance motivation to a great extent. In addition. In addition, by management and analytics of customer`s data you can get more insights about your audience and upgrade marketing strategy in accordance with  their preferences.

Provide your help promptly

Nobody wants to wait, especially if it comes to money. Your customer service representative should be aware of the time which is required for the resolution of request. Be in touch and calm your client with words that you are working on it.  Try not to delay client’s requests, but if you do it, be ready to explain such action. Be like Google: they have 3 billions request each day, answering 34,000 questions per second. Too much waiting – too little quantity of future requests.

Create a timely chatting system

If a client initiate a conversation online, especially for service online companies such as famedwritings, you would need to have a timely chatting system that serve them effortlessly. Otherwise, some clients take lack of response as rudeness.

Be updative and share your knowledge with customers

If your product is complex, it is vital to send regular updates to your clients. Your customer’s expectations go around your innovations, they demand not only detailed.

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