Do you think it is easy to develop an app?

Even if it was easy, do you really think with fierce competition, your app will be ranking high?

Well, it’s definitely not easy to develop an app and rank it high. However, with the right app store optimization services and expert mobile app developers, it is possible. At present, there are almost 2.96 Million apps in Google Play Store and 1.85 Million apps in the Apple app store according to Statista.

This makes it very difficult for the apps to get discovered, get popular, and acquire users. This is where ASO comes into the picture.

What is App Store Optimization?

It is the process of increasing and improving the visibility of the app within the app store and improves the conversion rate of the app. Two leading app stores are Google Play Store and Apple App Store. Along with ranking high, ASO also pays attention to the click-through rate. This means the user is compelled to click on the app if they find it. There are various ways like optimizing App title, name, screenshot, icon, and ratings.

If a user clicks and comes to the app store listing page, they must download the app or make a purchase. It is a part of the ASO process and popularly known as conversion rate optimization.

Why Does an App Need ASO?

The core agenda of ASO is to increase app downloads and surge visibility. ASO makes the app visible at the right time to the right set of audience.

Now, the question is how can you do that?

To know how to increase the traffic from organic search, you must know how people are conducting their search these days. App owners must set a target audience, see how they search, and optimize your app accordingly. It’s very obvious that your app is going to face a lot of competition out there.

Here are some of the ways how people search for apps:

• General browsing in the app store.
• Reference from friends and family.
• Searching for top rated or most popular apps in the app store.
• Pre-installed apps in the app store.
• Suggestions from social networking platforms.
• General browsing on the internet and other websites.
• Checking an ad in newspapers and magazines.
• Reading blogs.

So, to make your users find you, you need to display your app at their desired platform. All of the above-listed platforms are where the user searches for their desired app. It’s very important to consider all these things while framing Google Play and iOS app store optimization strategy.

Here is why you need ASO.

Benefits of App Store Optimization

There are people who argue that ASO is not necessary for the app. Well, it is incorrect and the list of benefits will show you why it is important to conduct App store optimization on the newly developed app.

Increased Visibility

One of the biggest benefits of conducting ASO on the app is high visibility. Your app gets displayed on the app store on the top with ASO practices. You pour your best efforts and high investment in developing the app but what’s the point if your users can’t find it?

It doesn’t matter how great your app is, it won’t be successful without users downloading it. Don’t let your entire hard work go to vain due to a lack of optimization. App development is a battle while app optimization is a war. Don’t be happy just by winning a battle, think of the big war ahead.

Get Discovered

It is important that your app gets displayed to the users. What is even more important is that it gets displayed to the right set of users. Say, for example, an eCommerce app reaches a kid. Kids will most probably look for an education app or gaming app.

An eCommerce app is of no use to the kids. App store optimization makes your app reach the relevant users for optimum benefit. It reaches the people who are actually looking for an app like yours. It is because they use the right set of keywords that people search for.

Increase Organic App Downloads

A proper ASO strategy will for sure surge the organic downloads and ensure and make sure to deliver long term results. This is because when people type keywords and what they find is your app.

Keywords based organic search results will definitely boost app downloads. ASO experts will monitor and update the entire strategy which leads to mobile app success.

Cut User Acquisition Cost

With app store optimization, the cost of spending money on ads is cut down. ASO focuses on bringing organic growth to the app with ASO. ASO not just saves user acquisition costs but also makes sure the app has continuous and steady growth.

Increases App Revenue

There are plenty of different ways to make money through the app. In-app ads, subscription models, and in-app purchases are some of the ways to generate revenue from the app. Plenty of app owners decide to run ads and invite more users to the app leading to increased revenue.

For this, the app store listing page should be convincing for the users to download it. If not, the entire spending is gone to waste. Conversion rate optimization is also a part of the app store optimization strategy which increases the click-through rate and the number of app downloads.

Reach Global Audience

ASO includes a step called localization. It includes making the app available in different languages which helps in making the app reach the global audience. With a global audience, the chances of app success will increase.

Because of these benefits people, these days opt for Google play app store optimization. It reduces the chance of app failure. There are various activities included in app store optimization and make your app rank high in the relevant stores. Here are some of the tips on how to apply them.

App Store Optimization Tips

App Title

We usually hear, what’s there in a name? But, it’s not the case when you are conducting ASO. Name matters and it matters a lot in the success of the mobile applications.

A relevant name cannot just describe what your app does but also contributes a lot in improving the ranking of the mobile application. The app title must be relevant to the features and characteristics of the app. Also, try to include a keyword or two in the app title. It increases the chances of the app to rank on the top of app stores.

One of the issues with Title is that the guidelines for app titles are different for Google Play Store and Apple App Store. Say, for example, one of Google’s travel apps, Google Trips have a keyword travel planner in their title. You should try to do something similar. Take a look at both their conditions:

Google Play Store

Play Store allows a limit of 30 characters to write app titles. You have to be extra precise in choosing the name and the right name with the right words. For Android apps, it’s not necessary to use keywords in the App’s title. You can use it in the app description to target and rank in the store.

Apple App Store

On the contrary, Apple allows a limit of 255 characters for your title. Here you can adjust the keyword in the title itself. It helps with branding efforts and boosts Apple’s ASO.

Come up with a title that is unique, keyword filled, and unique. You can try creating a title and then create a subtitle with keywords. This tactic will help improve app ranking.

Read Also: How Mobile Application can Boost Your Business after COVID-19 Lockdown

Keywords Setting

Just like in search engine optimization, the keyword is a very important factor in app store optimization as well. Just like the app title, the keywords for Play Store, and Apple store.

With Google Play Store, there is no specific field for the keyword. There is a box for description which is easily searchable with a limit for 4000 characters. It becomes very easy for the app owners to draft a keyword-rich description.

Using the keyword 5 times is appropriate. Make sure to not overdo it. It is called keyword stuffing. Google is very strict about keyword stuffing and gives a penalty to the apps that do it. If you were thinking that it’s only websites that get penalized for stuffing, you are wrong.

Even apps get penalized for stuffing making your ranks drop on the app stores. There is a very thin line of difference between framing a keyword-rich description and keyword stuffing. While drafting it, read it and see whether it is readable for the people along with the app store algorithm.

Whereas the Apple app store allows only a limit of 100 characters to include all the keywords. It is a bit difficult to fit all those keywords with such a short character limit.

Keyword Research

Before you decide to deploy your app in the stores with your chosen keyword, there is a small process of research to conduct. You need to check about the rankings, traffic, demand for those keywords, difficulty, and are there more apps using that keyword?

To find the appropriate keyword for your app, there are several tools for app store optimization. Make proper keyword research and pour your optimization efforts in the right direction.

You can try checking the top ranking apps in your mobile app development category. It’s nice to experiment with things but if you do something totally different from the top apps, you might end up at the end of the app stores. SensorTower is one of the popular ASO tools to help conduct keyword research.

Here are some of the keyword placement tips:

• Use your top keyword in your mobile app’s name.
• Use digits instead of writing the spelling of numbers.
• Use a comma instead of space to separate keywords.
• Don’t use prepositions and conjunctions as keywords.
• Try to use words instead of phrases.
• Compare the singular and plural versions of the keyword and use the one with maximum demand.

App Description

For both Google and Apple apps, description matters a lot. It is the same as your website’s landing page. If any visitor has come this far, they must end up downloading it.

This is why the app description and app store page is one of the most important parts of your ASO strategy. Just think like this while drafting the app description, your user knows nothing about your app.

Here are some of the points that can help you to include in your app description:

• What are the best features of your app?
• How does your app work?
• What problem does your app solve?
• Why should users download your app?

Be enough description, explain everything properly, and don’t forget to include the targeted keywords just like we discussed in the previous step. The description showcases the best parts of the app encouraging the users to use the app.

High-Resolution Screenshot

People just need a few seconds before they decide whether they want to download it or not. Users land on the design for the very first time and decide whether it is download-worthy or not.

Having high-quality screenshots of the app on the App store page makes users like the app. Screenshots are the second most influential thing after ratings for convincing the user to install the app. Choose the screenshots wisely and pick the ones which display the core functionality of the app and look visually appealing.

App Preview Video

Visual content marketing is a very popular way of attracting users to the app. With a video, you can display and explain how to install the app, which features are the best, and how to make the most of it, how to give ratings and reviews.

An app preview video can give a better insight into the app to the interested user. The majority of the users will mute the audio and then play the video. So, make sure to add the text overlays to explain the important features of the app. Include the features of the app and not the faces of people who are using the app. That concept is long gone.

The limit of the iOS app preview video is 30 seconds to show the features and attractive benefits of the app. You can show recordings of the in-app experience. Make sure that your app has a beautiful user interface and a flawless user experience. If it matches the user’s expectation, they will download it and use it. A nice ASO strategy will help convert visitors into loyal users.

Choose Your Correct Category

Choosing the most relevant category for the app not only helps the user in finding the apps they are looking for. It is also a great way to boost apps ranking to the top of the app stores. At times, there might be a possibility that your app fits into more than one category.

Here’s what you can do in such a situation:

• Choose the category that fits your app the best.
• Check all the categories available for your app and search for the least competitive keyword. It improves the chance of app discovery and inviting more users.
• Take a look at the estimated app worth of the applications on the top of this category. Place your app in lower ones which will in turn benefit your app.

Placing your app in the category which is not at all relevant can cause plenty of trouble. God forbid but it will lead to app failure. Apple very closely reviews all the submitted apps before actually publishing them. So, picking the wrong category for the app is nothing but an invitation to app rejection.

In the case of the Google Play Store, the users can send the violation for review. It’s only a matter of time before someone picks out that error and reports it. So, be double sure and pick the right category.

Pay Attention to Icon Design

App ranking and downloads are internally connected. The more number of downloads your app has, the higher will be its popularity and higher will be its ranking. The app icon plays a significant role in deciding the ranking and downloads of the app. The App Store allows only one image to display in the stores. Hence, make sure you pick the right icon design.

It’s advisable to test your app’s icon before making it live in the store. You might like your app’s icon but it’s important to make sure your users like it as well. You can do the same with your app’s screenshot. Now that we know the importance of icons, it’s nice to invest time and effort to come up with a great ASO strategy.

We know it’s not fair to judge a book by its cover but people do judge the app by its icon design. Here are three things to take care of while designing an icon: Attractive, Engaging, and not the same as other apps.

Positive Reviews

Positive ratings and reviews affect massively in the ASO process. In the case of reviews, the more the merrier. Now, the reviews definitely to be true and coming from the user who has used the app and is happy with the experience.

An app with great user experience is way better than an app with a great ASO strategy. If people like the app and are happy to use it for their daily routine, nothing can be better than that. For such an app, users will be happy to share positive reviews for such an app.

Use App Store Analytics

Just like we use Google Analytics for web page analytics, there are several app store analytics tools. These tools assist with the mobile app marketing strategy. App store analytic helps to track the ranking, traffic, and where your app stands among the competition.

They provide actual figures and facts to analyze the performance of your application. It can be a guide to know what efforts are going wrong in-app marketing and what and where to pour efforts to improve it.

Bonus Tip: Keep Checking Your Mobile App

Checking the app and its analytics once the app goes live is not enough. It is important to keep checking the app at every regular interval.

You are not happy with your current ranking?

Check the data, observe your current strategy, and get going to frame a new one. Ask all the above points and see if all the points are okay or not.

Bottom Line

Developing an app from an experienced mobile app development company is important. However, it is equally important to make that app properly visible and in front of the appropriate audience. App store optimization services help you achieve that. You invest a fortune in app designing and development, spend a little more, and ensure the success and payback of your investment.

FAQs

1. Why is ASO important?

ASO helps a mobile app to improve discoverability, target interested users, and land more relevant users to the app’s page in the app store.

2. How can I improve my ASO?

There are 10 important steps to improve an app ASO:

• Use proper app title
• Make a proper keyword research
• Make a descriptive keyword-rich app description
• Use quality screenshots
• Choose relevant category
• Create an app preview video
• Create an engaging app icon
• Get positive app reviews
• Use app analytics tools
• Keep reviewing your app

3. What is ASO Strategy?

App store optimization strategy includes improving the visibility of the app and improves the ranking of the app on the Google Play Store and Apple App Store. It also brings organic traffic and lowers the user acquisition cost.

4. How does app store optimization work?

It is a process to make your mobile app rank high in the store. The higher it ranks, the more popular it becomes and more downloads it gets and better are the chances to generate revenue from it.

5. How can I improve my app ranking?

The best way to improve app ranking is through app store optimization. There are various effective tips in ASO that can help improve your app ranking.[/blog_single_full_content][/vc_column][/vc_row]

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The Functioning of An Online Food Ordering System

1) Register/Login

If the user is new, they have to register by filling the details like name, email address or phone number. If the user is already registered, they have login with the email ID and password.

2) Check the Restaurant and Menu

The user can check the restaurant, its menu, prices, location, ratings, and reviews. The user can decide whether they want to get their food delivered or pick up from the restaurant.

3) Choose Your Order and Add to Cart

The customers can browse the menu and choose the items they want to order. They can add the items into the cart. The user can customize the selected order or add special cooking or packaging instructions.

4) Apply Coupons

Once you decide your order, you can add a coupon code. It will allow users with a certain discount. There are various coupon codes available based on the type of payment method users choose or the amount of order they are placing. The user can add the best coupon to avail the maximum discount.

5) Add Delivery Address

The user has to add or change the address where they want to receive their order. The delivery charges may vary based on the distance of the restaurant and delivery address.

6) Choose Payment Method

The user has several payment options to choose from. They can pay in cash when they receive the food at their door. They can pay through debit or credit card, or they can also pay through their UPI accounts. The user can choose the payment method as per their convenience.

7) Place Order

After choosing the food, filling the address, and choosing the payment method, the user can finally place the order and wait for it to get delivered.

8) Restaurant Receives the Order

The restaurant will receive the user’s order. The restaurant can accept or reject the order. The user will get the message of confirmation or rejection by the restaurant.

9) Track Your Order

After placing the order the user can track the status of their order. They can know whether the order is being prepared, packed, the delivery boy reached the restaurant, the delivery boy left the restaurant, and where he reached. The contact details of the delivery boy are also given to call him, guide him about the location, and get your order delivered.

10) Get Your Order

The delivery boy will reach the user’s location and deliver their order. The delivery boy takes the payment if it is in cash and hand over the order to the user.

11) Feedback

The user can share the feedback, give ratings and reviews to the delivery boy and also to the restaurant. They can also file a complaint if there is an issue with their order.

This is exactly how an on-demand food delivery app development works. Now, you are on the verge of developing a similar app, you must have plenty of questions in head. We have answered a few of them and you are free to ask any other questions that pop your mind.

FAQs

1) What is an online food ordering system?

It is an easy way for the customers to get their food delivered at home without having to visit the restaurant. The customer has to download the app, select the restaurant, add food to the cart, feed their address, and get food delivered at home. This is an online food ordering system.

2) How do restaurants increase revenue?

Launching an on-demand food delivery app development is the best way for the restaurants to increase their revenue. Your business will reach a wider range of customers and provide a new channel for income.

3) What are the uses and benefits of the online food ordering system?

There are several benefits of having an online food ordering system like creating a digital presence, inviting online audiences, expanding business boundaries, increased ROI, and many more.

4) What is the purpose of an online ordering system?

If you have a restaurant, you definitely need an online ordering system. The users are looking for added convenience and mobile apps provide that. Also, you want to be competitive among your competitors.

5) How can I improve my online ordering system?

If you already have an online ordering system, it is important to keep improving the system to stay competitive. You can try and update the system with new and trending features, offer pickup and delivery options, multiple payment options, and many more other competitive apps have.

Benefits of Mobile App For Restaurant

• Online table booking
• Digital menu
• Direction to restaurant
• Ordering online and pick up
• Order online and get delivered
• Location-based offers
• Creating an online presence
• 24*7 availability
• Adding a new channel for revenue
• Loyalty programs
• Push notifications
• Marketing tactic
• Enriched user experience
• Multiple payment options
• Increased sales

Wrapping Up

So, are you intimidated by the functioning and benefits, and way they generate revenue? If yes you must be planning to create an app like Swiggy or launch a Zomato clone. Consult the professionals, share and your idea. Check the practicality of your idea, hire the best mobile app developers, and you are ready to go. Market your app in the best possible ways before it hits the market. Don’t forget to keep updating the app over a certain time and invest in the maintenance of the same.[/blog_single_full_content][/vc_column][/vc_row]

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If you are looking to transform your business into a brand through mobile apps, the secret is in the strategy creation and data analysis. It can take a prolonged time span to observe and analyze the user behavior and make changes in the product accordingly. If you don’t really know what your users are looking for and entail them with what you think is the best, how is this going to make your app a success? User behavior, knowing their likes and dislikes, and also keeping an eye on the future trends is what makes your app successful. Here are some of the factors that affect mobile analytics.

1) Keep Your App Performance Under Surveillance

You launched the app and you think the work is done here No my friend it doesn’t work that way. It’s a blessing we have servers that aids in keeping the data in the data center. But, this data is not merely for the storage, it’s useless if you don’t really go through it. Let’s recall the school days, you can’t pass the exam just because you have the books, you need to read the books, appear in exam and learn from the mistakes you made in the exam. So, keep your app under surveillance, check the number of times the app crashed, the number of bugs discovered, how many users installed and uninstalled, what was their feedback.

2) Data Optimization

The app data collected needs to be optimized and there are specific tools for it. There are certain mathematical functions, the complex ones which will give the result that helps in performance solution for the app data which is fed into the tool.

3) Lessening App Abandon Rate

Now, with the technological outset, the mobile app development is equipped with tools to know about the features users like and the ones they don’t. So, what next? What are you going to do with that? Getting more users to the app is not enough, maintaining them is important as well. What’s the point, even if you fetch a thousand of users every day to your app, but 80% of them abandon it. So, make ask for feedback and make changes accordingly to get new users and keep them interested enough to stay.

4) User Behavior Analysis

Have you tried using Google tag management tool? If not yet, get used to using it. It assists the app analyst to understand the behavior of the user towards the app. It can get access to the details like whether the user checked out the site first and then hit the download button or they clicked the advertisement and then hit the download button or they get to your app through the notifications in the mail for updating apps. All these details can be easily accessed through the report generated by the user behavior analysis.

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Isn’t this too much of competition? You have been told not having a mobile app for your mobile app is losing a heavy amount of business, but is it really beneficial to have one? The ultimate agenda of any mobile app is to generate revenue out of it, all lead to that. Before you get trapped with the wireframing and designing phase, ask yourself how is your app going to generate revenue out of it? If you are very sure that it will, let me give you some numeric fact to give your confidence a second thought. 60% of the iPhone apps are not able to give an adequate return to their developers. Being a newbie, you just can’t keep paid download for your app as no one will download it, so how to make money exactly? To your astonishment, there are still various ways to make money from the mobile app. Here’s how.

Money Making Through Mobile Apps

1) Do Your App Have The Money Making Market?

Do you sell garments in the fruit market? Even if you do, will you get potential customers and sales? No, right. The mobile app development is also similar, you need to spot the right market which is lucrative, less competitive and trending. Study the entire digital space, look for the emerging sector, list down the needed features and frame your app likewise and most importantly launch your app to the right set of people to get the right set of downloads. Take a deep breath, it’s not too much, it is up to the mark.

You might be caught by the thought skipping this process is a huge time saver and you can be half done with development part if you skip these steps. Well, you can skip this, but it will be like hitting the hammer on your own toes. Go ahead if you are okay with it. At this stage involve business specialist, growth advisers, UI/UX experts to sort the functionality of your mobile app. Data analysis is also one of the tools to be taken into considerations as we all know numbers never lie.

2) Generate a Fan Following

Making money through mobile apps largely depends on the way you market your app. Create a customer list and before the app actually steps into the app store and reaches the audience, market in a way that they are already in the know of the same. Do you know “curiosity creates magic”? Make your customers curious about the app that is about to come in the market, show them a little glance and make them wait.

3) Simple will Put Dimple on Your User’s Face

Do you know that 90% of the apps are deleted after using just for once? There are only 16% of the users who are ready to give a second chance to the app if they are not satisfied by using it for the first time. So, you better not make any mistakes or else you will lose 90% of your users. There cannot be any room for bugs as well. So test it rigorously. To get the return through your mobile app, you can either opt for the in-app purchase, choose subscriptions, or you can also make your app a communication channel to get in touch with more customers.

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Logistics are important if you need to move your products and goods across international borders. They offer with assistance for imports and exports services. The need becomes more severe in case the trading has to be done across international borders, as you may have to comply to various regulations for tariff and documentation.

Each of the documentation needs to be adhered to to smoothly move your goods and products from one nation to another. The task can be overwhelming so the right option is to try and seek assistance from a genuine long-distance moving company that offers full logistics solutions.

Major Advantages of International Logistics for your eCommerce Business

Following the right logistics strategy is one of the major points for your success with Social ecommerce business. This factor can help in boosting your overall profit margin. Using the right logistics you can help your business to escalate over the period of time. Freight forwarders who are reputable will assist you in completing all documentations at time. They will also keep you informed of all new regulations and rules.

The moment you are hiring a professional logistics company you can ensure that they will provide you with complete details related to air, land and sea transportation. The companies are well efficient in handling all your trading requirements. So a right level of a best international moving company will offer you with numerous advantages.

Regulation requirements

You need to keep in mind that within the global market, the regulations for trade and logistics are evolving constantly. Some complex regulations are always added to ensure the safety of cross border logistics of goods. In case you have selected a logistics service provider who is not experienced then he or she may not be able to provide you with updates related to new regulations.

This will also force you to make extra payment as fine at the time of shipment of goods across international borders. The experienced service provider is always aware of international regulations for trades, and local government regulations as well. This is one factor that can prove helpful for you to stay in the business for many years in the future.

Customs features

A broker who is knowledgeable will try and minimized the fee charges and time spent on shipment process. Apart from this he or she will also ensure that the moment you sign up with their long distance moving company services, you may not have to wait for your goods to be cleared from the customs department.

The service providers and agents will in advance look into all requirements that needs to be done to get the goods cleared from the customs ahead of time. this factor will help save a lot of your valuable time and money.

Best supply chain

The supply chain at the global level is always bottlenecked as far as management is concerned. The moment you plan to DIY international logistics then it is obvious that you may have to take care of all aspects on your own. If you are not aware of the right procedure then you may have to suffer both financially and timely. Making the right selection of international freight services is always a much better option to help save all your extra effort. Today there are 3pl logistics companies which provide end to end logistics solutions and help your business grow through latest technology and methods.

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42 % of organizations expect to increase spending on mobile app development by an average of 31 percent in 2016, according to a recent survey by Gartner, Inc.

“Demand for mobile apps is growing, but the urgency to scale up mobile app development doesn’t yet appear to be a priority for most organizations. This places an increasing amount of pressure on IT to develop a larger variety of mobile apps in shorter time frames”, said Adrian Leow, principal research analyst at Gartner.

There is something every entrepreneur and first-generation business leaders should know about the latest course of business strategies. Just like a herd of ships, the tech world went crazy about the ‘Website + Mobile app’ scheme. The fact is- Developing a mobile app is not the only all-important factor for growing your business. Here are minor but important factors that will affect springing up your line of work.

‘After Development’ Upgradation

The launching of an app on the app store is the first step of a successful execution but definitely not the ending. Undoubtedly, developers strive and make the app of superior quality. Even though, the updates are necessary to ensure the audience that the application is getting new features and the unneeded bugs are removed. The so-called ‘After Development’ is simply nourishing and caring for future prospects. The users will start to leave your product if they don’t find anything new and fresh at a regular interval of time.

ASO itself won’t help

You develop an app, launch it on the store and do good ASO. That’s it. The golden rule book to make a sensation in the tech world is not just being better in App Store Optimization. Yes, ASO is the process of optimizing mobile apps to rank higher in an app store’s search results. According to Forrester, 63% of apps are discovered through app store searches. But, then? Users will applaud the app only if they like it after they install on their smartphone. Remember, once they remove or uninstall your app for any reason, there is a tiny-tiny possibility to re-install. With 10000s of apps in each app store vying to rank above one another, brands have only focused on ASO.  They forget about the regular updates, making the app flawless and smooth, and finally, user-friendly.

Read More: 15 Easy Ways To Reduce Mobile App Uninstall rate by 25%

57 % of mobile leaders surveyed say it takes from 7+ to build one top-notch app, costing from $500,000 to over $1,000,000 per app.

Cost doesn’t matter

The developers should bear the fact in mind that the triumph doesn’t depend on how much bucks are spent over it. Some apps are not costly while developing but their interface, UI, and UX are smooth and fascinating enough to lure the users. Few apps spend millions but they don’t get the boost to be liked by the users. With over 2 million mobile apps in the major app stores, getting your app admired is one of the biggest issues facing mobile app publishers today. If you’re in the mobile app space, it’s vital to understand that it takes something special and collaborative peculiar efforts to make a victory out of it.

From this article, it is clear that the factors which are most necessary can be the only hindrance in growing your business if not utilized accordingly.

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Especially in the mobile age, where the use of the mobile internet has to overtake the desktop,  companies cannot leave anything to chance.   Today’s business entities leave no stone unturned to earn some more revenue from whatever legitimate business practice they can bank upon.

Newer and Better Ideas

Hence, they always are in the search of newer ideas which they can utilize to encash them and earn more. One such way to earn a significant amount of revenue is via mobile apps. So, following the trend, today’s companies are banking upon creative ideas which they can convert into apps to make major profits.

Choosing the app development platform

The very first thing that should strike your mind is which platform you would like to design your app on. There are various opinions, but the fact remains that the choice of platform can greatly affect your earning potential due to market penetration as well as platform popularity.

The leader in this category is Apple iOS, which is closely followed by Android. However, many consider Android to be top-heavy, which means that only those at the top of the pile are able to make good money from Android, while the others make comparatively lesser money. Nevertheless, it has been noted those on the iOS platform have their overall earnings more spread out. This increases the odds to make money via their app market.

In-app purchases – a smart way to earn

Today apps and mobile app development are big businesses. The estimated global revenue in 2014 was $ 25 billion and the global revenue estimated by 2016 is around $ 46 billion.  Most apps today are free, but in-app purchases are a great way of earning revenue.

Smart TVs – an upcoming world of apps

Now apps are branching out from the cellular platform and smart TV seems to hold great promise.  Therefore, though it might seem video game consoles such as Xbox and PlayStation 4 don’t sound candidates for apps, these can have their own app stores.  Yet another platform is smartwatches. But as the number of users of this device is small currently, many companies shy away from this device. However, popular companies such as Samsung and Apple are entering the market, so there is…

Smart Watches – a new platform

Another challenging platform to pay attention to is smartwatches. As a relatively new device, their current numbers are small, with only about 9% of internet users reporting making use of one. However, with popular companies such as Samsung, Sony, and more recently Apple entering the market, it is one to watch for in future growth opportunities.

Conclusion

Thus, as you will see, there are plenty of opportunities available to amass a fortune on the app market. The app market has been experiencing substantial growth since its inception and there are no signs that it will slow down.  Though the market may look a bit oversaturated, apps developers are making good money on both Android as well as the iOS platform.

Today, video game apps are huge multi-million dollar earners, while there is a lot of money that can be made in less complex as well as productivity apps. The smart TV market as the smartwatch segment is also looking promising as well. Overall the scenario seems bright for the future and companies as well as organizations can look forward to growing further in the mobile app development business!

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